Amazon’s Alexa Fund Invests in Smart Home Communication Device Triby

triby

Amazon has invested in Invoxia, maker of Triby, a connected speaker for the kitchen (and other rooms), via its Alexa Fund.

Rude Baguette:

Paris-based Invoxia, creator of the Triby family communication tool, announced this month that they had welcomed Amazon as a new investor in their company via their Alexa Fund, a $100 million in investment to fuel voice technology innovation. After picking up mometnum CES earlier this year(..)

The Alexa fund invests in companies creating devices and applications integrating Amazon Echo. It already has invested in ten companies which are listed on the fund site.

It is one of many ways in which Amazon is trying to make sure that what happened in mobile does not happen again.

Slashgear on Triby:

Earlier today, Amazon announced that Invoxia is an Alexa Fund recipient; the latter company will work with Alexa Voice Service and Skills Kit in order to integrate Alexa into its Triby speaker. With that integration, Triby owners will be able to address and order Alexa to have Triby do things. One example is, “Alexa, ask Triby to call mom.”

(..)

Triby can be pre-ordered now for $199 USD; it will ship next month. Alexa integration will arrive “in the coming months.”

One can get a glimpse into why the Alexa fund is attractive for startups in this paragraph from Rude Baguette:

As Triby seeks to stay above water as an alternative communication tool for families – one which will compete not only with traditional tools like the land line & digital tools like Skype, but also with up and coming startups like Ily, which French entrepreneur Ilan Abehassera launched this past Summer – creating technology partnerships with big players like Amazon, who already have a foot in the connected home, will be crucial.

Amazon already “has a foot in the connected home”, a platform to connect to and is a large online retailer and it might even help you with AWS if you need that. If your startup faces strong competition the money from the Alexa fund is more of a formality. The real deal is what Amazon has strategically to offer.

Alexa fund in their own words:

Amazon can help take your ideas from initial concept to the marketplace by offering tools such as early access to SDK capabilities, hands-on development support for hardware or software, enhanced marketing support on Amazon.com, placement at Amazon showcase events, membership in AWS Activate, and more.

​One can expect similar and more for the Dash Replenishment Service.

11 comments

  1. […] The Alexa Fund might be a sign of Amazon approaching a more decentralised approach to building it’s platform of connected devices. ↩ […]

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  2. […] A positive feedback loop. And a loop which is only going to increase once Amazon manages to make dedicated device-driven platform distribution channels go […]

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  3. […] to this the Alexa Fund for devices and apps with integration into Echo/Alexa and you can see a very strong start to a […]

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  4. […] Amazon’s Alexa Fund Invests in Smart Home Communication Device Triby […]

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  5. […] to be a partner for startups and other companies. There is AWS (now with dedicated IoT-APIs), the Alexa fund for investing in smart home companies and Launchpad, a portal to help startups sell their gadgets. Amazon is working hard to be there if […]

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  6. […] Amazon’s Alexa Fund Invests in Smart Home Communication Device Triby […]

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  7. […] Amazon’s Alexa Fund Invests in Smart Home Communication Device Triby […]

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  8. […] Amazon’s Alexa Fund Invests in Smart Home Communication Device Triby […]

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  9. […] Amazon’s Alexa Fund Invests in Smart Home Communication Device Triby […]

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  10. […] Third-party integrations get fostered by getting direct investments: The Alexa fund invests in some companies creating devices and applications integrating Amazon Echo. (See here for more) […]

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  11. […] Last year, when the investment of the Alexa fund in Invoxia, France based maker of Triby, became public, I wrote: […]

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