Zalando calls Zipcart “the fastest fashion app in town”: Items that can be bought in Zipcart get delivered free of cost at the same day or at a preferred date.
For the time being Zipcart is limited to the Berlin area. Interestingly, Zipcart is first available on Android. There is no iOS app yet.
Like Amaze before it, which is by a startup not by Zalando itself, Zipcart shows that Zalando’s new app portfolio approach makes a lot of sense. Zipcart is a regional offering and will only slowly be rolled out to other metropolitan areas. It uses push notifications to communicate the exact time of arrival. It can have a different range of products without complicating the overall shopping experience at Zalando.
The only question is who many apps Zalando expects its users to install. Or, how many they are willing to install.