Amazon Prime is the latest major company to add a concerts and live performance angle to its streaming service. The company has made Qello Concerts available as an a la carte channel for its Prime members. Qello has a catalog of on-demand concerts and musical performances by artists from Queen to Beyonce, from Nirvana to B.B. King.
Qello is an initial member of the Amazon Partners Streaming Program, which brings a la carte third-party video content to the platform. (..)
Yes. What if Amazon starts to add selling concert tickets through Amazon Prime? It could use data gathered through video and music streaming to make recommendations.
The fascinating thing about Amazon Prime on a high level is that it simultaneously has potential on a never seen before scale and is a potential black hole for any new initiative at Amazon to be sucked into.
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