How Fleek is Trying to Fulfill Zalando’s Claim of Being the “Spotify of Fashion”

At this year’s capital markets day Zalando’s Co-CEO and co-founder Robert Gentz compared Zalando’s strategy to becoming the Spotify of fashion.

Fleek, being a very interesting fusion of a mobile marketplace and social aspects, is foreordained to play a more literal role regarding this comparison.

Collections on Fleek

With version 1.2 the app gained a new curation feature: Collections are thematic, well, fashion collections created by “bloggers and stylists”. (As far as I can see all of them have created several collections. Most likely a pre-launch requirement by Fleek. I looked up a few. One had created 12 collections, one had six and another had four.)

Every collector has their own profile. I suspect it won’t be long until users can start following their favorite bloggers/stylists like they can now follow brands.

A collection on Fleek

To get back to the Spotify comparison: This new feature is getting advertised by Fleek on the app store as “your playlists for the world of fashion”. Makes sense.

Fleek is shaping up to be a very interesting take on new ways of discovery for fashion1 on mobile.

More on this topic:


  1. And maybe other similar categories. There are certainly some things for other online retailers to learn from Fleek already. 

9 comments

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  2. […] dem Zalando-Login setzt Fleek neuerdings auf Collections („How Fleek is Trying to Fulfill Zalando’s Claim of Being the “Spotify […]

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  3. […] How Fleek is Trying to Fulfill Zalando’s Claim of Being the “Spotify of Fashion” […]

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  4. […] How Fleek is Trying to Fulfill Zalando’s Claim of Being the “Spotify of Fashion” […]

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  5. […] Mai sind die Collections hinzugekommen („How Fleek is Trying to Fulfill Zalando’s Claim of Being the “Spotify […]

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  6. […] How Fleek is Trying to Fulfill Zalando’s Claim of Being the “Spotify of Fashion” […]

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  7. […] going different paths are rare. (They do exist though: Look at Zalando’s mobile apps like Fleek, at Westwing.de, Outfittery or […]

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  8. […] 2.0 (app store) brings with it a significant update to the user interface. Taking yet again a clue from Spotify and the successs of its “Discover Weekly” playlists, the feed (the […]

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  9. […] 2.0 (app store) brings with it a significant update to the user interface. Taking yet again a clue from Spotify and the successs of its “Discover Weekly” playlists, the feed (the start […]

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