This is the result of a mobile only world. Most Chinese customers’ first and only computer is a smartphone. This market environment means that JD.com and Alibaba and all the other Chinese Internet giants are growing up in a world dominated by mobile Internet usage. Quite the difference to the Western world.
It is remarkable that the mobile Taobao app generates in average 7.2 daily(!) app launches per active user with, in average, 18.9 browsed items per viewer.
Under the light of these usage numbers, Alibaba’s comparison of the mobile Taobao app with Amazon’s mobile app is amusing, fascinating and enlightening:
Taobao certainly has more features above the fold. This may look overstuffed to Western eyes, but a.) it is working in China and b.) again, it’s an app in a mobile only world. When users don’t have a laptop to fall back on to do more “complex” stuff online, they have different demands of mobile apps.
With Weitao, Alibaba offers a micro-blog for merchants:
Like Amazon, Alibaba has been experimenting with live online TV broadcasts, and rather successfully so:
- Alibaba and the Future of Commerce
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- China: E-Commerce No. 2 JD Makes $71 billion in 2015
- Money, Money, Money: How Rakuten And Alibaba Are Going International
- Alibaba, Amazon And Zalando Are Doing Yearly Events Now