The Wall Street Journal (paywall):
Wal-Mart Stores Inc. is in talks to buy online discount retailer Jet.com Inc., according to people familiar with the matter, in what would mark a disappointing end for one of the most ambitious challengers to Amazon.com Inc.
A deal would give Wal-Mart’s e-commerce efforts a much-needed jolt as it seeks to grow beyond its brick-and-mortar storefronts with speedy home delivery from a network of massive suburban warehouses.
Yes, that would indeed be disappointing.
After Jet.com ditched the subscription model, the startup’s approach never made much sense anymore, though.
Last year I wrote about Jet.com:
It is a shame that Jet.com abandoned the membership fee early on without even trying. Create a strong family bundle and you might have a chance against Amazon Prime. In fact, this might have become the only remaining way in, at least in the US. And, as one can see, the window is, slowly but surely, closing.
The funny (or sad) thing here is this: Neither Jet.com nor Walmart have an appropriate answer to Amazon Prime.
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