Zalando spent €28.3 Mio. on Tradebyte & Co.


According to the company’s report on the first half-year of 2016, Zalando invested €62.7 million in that time period. (see page 16 of the report (German, PDF))

€29.6 million went into logistics. €13.9 million went into software and €28.3 million went into investments into other companies and acquisitions in that time period. In the last six months, Zalando bought Tradebyte (certainly making up the bulk of those €28.3 million), aquired the mobile app Amaze and bought shares in Anatwine and Le New Black.

Given all that activity, €28.3 million is quite a bargain.

More on this topic:


  1. […] investments into marketplace technology like Tradebyte will help the company attract more brands onto its […]


  2. […] Zalando has spent $28 million on Tradebyte and other investments this year. Zalando is bolstering its technology stack and toolset with clever strategic investments that are, in the grand scheme of things, not that expensive. […]


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