Amazon Turns Junglee into a P2P Marketplace for India


Amazon is building out Junglee into a P2P marketplace à la eBay for India.

Business Standard:

Jeff Bezos has upped the ante in his bid to win India’s e-commerce market by propping up Junglee, the comparison shopping engine, to become a platform for individuals to buy and sell goods to each other, with Amazon managing payments and delivery. (…)

It also adds 100,000 offline sellers, giving Amazon more firepower against Flipkart, which does not have a presence in this space.  However, Flipkart could potentially bank on OLX, which has market access in 40 countries, to fend of Amazon. Snapdeal has its very own peer-to-peer platform Shoppo. 

Amazon confirmed that it has piloted Junglee’s end-to-end business model in Bengaluru.

“With this service we are placing a bold bet in organising peer-to-peer selling and buying in India. Customers can now use this service to create listings for free and also enable shipping and online payments through Junglee,” said an Amazon spokesperson. 

One could say Amazon took its time. Amazon bought Junglee in 1998.

This move could help Amazon in the price-conscious market that is India. It also could help Amazon identify more easily regionally popular products.

With Snapeal’s Shopo -once called the ‘Etsy for India’-, Junglee has serious competition in India. Snapdeal relaunched Shopo in 2015:

By July 2015, with an investment of $100 million, they re-launched Shopo as a mobile-only marketplace. Sandeep Komaravelly, Senior Vice President at Shopo, says: “Out of the sellers reaching out to us, only 20 per cent was getting through. We needed a platform to enhance their chances; Shopo was the answer.”

Having acquired one lakh sellers in nine months since its inception, Shopo is now targeting a 10x growth to integrate one million shops by March 2017, about four times the current number of sellers with Snapdeal.

More on this topic:


  1. […] Amazon Turns Junglee into a P2P Marketplace for India […]


  2. […] Amazon Turns Junglee into a P2P Marketplace for India […]


%d bloggers like this: