Abercrombie & Fitch Comes to Zalando

It is not Zara or H&M just yet. But the more brands being available on Zalando the harder it becomes for those that are not to justify staying away.

Even vertically integrated brands like Zara and H&M will eventually feel the pressure:

The more all-encompassing the Zalando apps become -“I can find almost everything I need and want there”- the more apps from single retailers like Zara and H&M are going to look like outliers. Both from a setup point (“I already have a Zalando account”) and from using the app.

It is comparable to Zara and H&M rejecting to set up shop in malls. This may sound like hyperbole today, but to customers it will increasingly look like this.

This gravity pull by platforms/marketplaces should not be underestimated.

Now Abercrombie & Fitch will be sold on Zalando.
From the press release:

Beginning this week, Zalando will start offering Abercrombie & Fitch, Hollister and abercrombie kids products through its online stores in the 15 European markets it serves, which will provide Abercrombie & Fitch Co. access to Zalando’s more than 18 million active customers.

Abercrombie & Fitch on Zalando

About two years ago, Asos became the first online partner for Abercrombie & Fitch.

Here is Fran Horowitz, President & Chief Merchandising Officer, Abercrombie & Fitch Co., in an interview with Zalando’s “All About Z” magazine:

Zalando gives us access to more than
18 million active customers across 15 European markets, which allows us to continue to expand our brand reach.

Zalando’s first online distribution partner of this kind was Topshop. Topshop presented also at Zalando’s first Bread & Butter.

Zalando’s own labels are going to be sold additionally on other fashion platforms.

Zalando’s investments into marketplace technology like Tradebyte will help the company attract more brands onto its platform.

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  1. […] Abercrombie & Fitch Comes to Zalando […]


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