Here Is Why The Battle For The Indian Online Market Is So Fierce

Quartz is decoding the “millions” sold by Flipkart, Amazon and Snapdeal in the festive season sales:

Between Oct. 01 and Oct. 06, Flipkart, Amazon, and Snapdeal—the top three players in India’s $23-billion online retail market—hosted their annual festive season sales.

​And here’s the kicker:

Flipkart, Amazon, and Snapdeal together sold 41.5 million items during their five-day sales. Assuming that each of these items was bought by a different buyer (highly unlikely), only around 10% of India’s 402 million internet users participated in the events.

​A huge market, still very much characterized by non-consumption.

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4 comments

  1. […] Here Is Why The Battle For The Indian Online Market Is So Fierce […]

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  3. […] Here Is Why The Battle For The Indian Online Market Is So Fierce […]

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  4. […] The Indian e-commerce market experiences fierce competition between Amazon and Flipkart, and most likely soon Alibaba too. But the market also still has tremendous growth potential. […]

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