Zalando Founds Payment Subsidary And Zalando Adtech Lab

Zalando founded two new subsidiary companies in November. The first one is Zalando Payments, were Zalando is still looking for a business development manager.

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Everything at Zalando, or more accurately: just everything, has to be thought about in a mobile context. After this year’s capital markets day I wrote about Zalando vs. Apple Pay:

Where, exactly, can Zalando provide its partners “secure one-tap payment”?

Zalando is, same as Facebook and Amazon for example, not an OS provider like Apple and Google. The latter both have obviously more room to move.

That is why Facebook is feverishly building Messenger into a platform. That is also why Amazon is building new platforms elsewhere (Fire TV, Dash, Echo).

If you are not content with the possibilities and limits of being an app, you either try to move the platform play up the stack (Facebook) or you build your own platforms somewhere else (Amazon).

What is Zalando’s plan?

It is not clear yet.

Everything hints at the Facebook route. But Zalando’s messages are still too fluffy to make out a definite blueprint.

We’ll learn early next year, I guess.

Recently, Zalando launched its fulfillment services with the first outside partner.

The second company Zalando founded this month is Zalando Adtech Lab GmbH, which is a renamed Metrigo. (Zalando bought the German adtech companies Metrigo and nuggad for its media solutions.)

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