Nasdaq.com on big food going into meal-kits:
Hershey, with startup Chef’d, in September launched dessert kits on Facebook Live, where some food-preparation videos have attracted millions of views.
Tyson Foods launched kits through Amazon Fresh in September, working its chicken and beef into tacos, stews and roasts. Tyson sells a separate line of kits at some grocery and convenience stores.
Campbell’s is also using Peapod to deliver kits to make meals like chicken pot pie out of its cream of chicken soup and Swanson vegetable broth.
Those meal-kit initiatives look exactly like one would expect them to look coming from incumbents: half-hearted.Interestingly, each company took a different route.
Here you can find the Tyson Tastemakers on Amazon Fresh. A collaboration that may be a sign of things to come to the meal-kit market.
The meal-kit sector has a lot of potential but no proven winner yet. Nasdaq.com:
At least a half dozen meal-delivery firms have closed or restructured this year after struggling to recoup the costs of rapidly growing a food business from scratch. Investors have spent $177.5 million on meal- and grocery-delivery companies this year, Dow Jones VentureSource data shows, less than half of the $403 million spent last year.
More meal-kits by well-known brands are a good thing for startups: It helps getting the customers to get in touch with this kind of food bundling. The biggest enemy of meal-kits is still non-consumption. And that is going to stay that way for the foreseeable future.
Given that the model doesn’t really work sub-scale one could say: the more competitors, the merrier.
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