“Sell as Individual”: Amazon India Goes Full-On eBay, Picks, Packs and Ships the Products

After having turned Junglee (which Amazon bought in 1998) into a P2P marketplace last summer, Amazon is now bringing the eBay way of marketplaces to Amazon India itself.

Amazon India P2P

MediaNama

The service is available at amazon.in/p2p, and includes doorstep pick-up, packing and delivery. Interestingly, Amazon had piloted a project to let individuals sell second-hand goods on its e-commerce & price comparison portal Junglee in June last year; Junglee is sort of a testing ground for Amazon – it had also started selling unboxed and refurbished electronic products on Junglee, a few months before it did so on it’s primary website.

​Amazon India is providing a full service for its sellers:

The company picks, packs and ships the product, and sellers will receive their money in 3-5 days.

Economic Times on the competitive landscape in India:

Called the ‘pick-pack-and-pay’ programme, Amazon’s model takes directly on classifieds sites including Naspers-backed OLX and a similar service from Indian unicorn Quikr, which introduced a similar service ‘Quikr Doorstep’ for facilitating payment, packing and delivery in March 2016.

The current model for individual sellers to retail their goods on Amazon India marketplace includes product categories like refurbished mobile phones, tablets and laptops as well as unboxed and used gadgets, books, watches, movies, video games and music CDs. The portal will also showcase products made by home-preneurs such as fashion jewellery makers.

The feature list for (individual, unexperienced) sellers is impressive. An Amazon statement on “Sell as Individual”, provided to the Economic Times:

“Amazon has now launched an end-to-end experience for customers in Bengaluru to sell their used products. Amazon has specifically customised it for customers in India (individuals) with features like easy-to-list form, doorstep pickup, packing and delivery to customers, a price-recommender for guiding individual sellers on how to price their used items and a localised discovery experience on Amazon for buyers to help sellers get a quick sale,“ said an Amazon spokesperson in response to email queries sent by ET.

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6 comments

  1. […] “Sell as Individual”: Amazon India Goes Full-On eBay, Picks, Packs and Ships the Products […]

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