In a Break with Tradition, Zalando Acquires First Retailer


Zalando is no stranger to acquisitions. But the company had, so far, limited its M&A activities to technology and service providers like Tradebyte (B2B marketplace services) or Nuggad (advertising technology). One could argue that the acquisition of the “Tinder for fashion” app Amaze was an exception to that rule. But Amaze -the first app on Zalando’s future platform, and -still- the first and only third-party app there until it got taken down- was an exception in many aspects.

Now, Zalando bought the first retailer in its history.

From the PR release on Zalando’s annual results:

Earlier this week Zalando has agreed to acquire the retail business of Munich-based KICKZ AG (“KICKZ”), the leading multi-channel basketball retailer. With the addition of KICKZ, Zalando will further strengthen its sports and lifestyle segment, especially in the area of basketball. The transaction is subject to merger control clearance by German and Austrian competition authorities, and is expected to close in the first half of 2017. All parties have agreed not to disclose financial details.

Kickz had revenues of €42 million in 2015. (German) Kickz operates several stores in Germany.

Zalando still has €1 billion in the bank from its IPO.

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