eBay Finally Stopped Selling Third-Party Ads on Its Marketplace (in the US)


Speaking of eBay, this is overdue: eBay stopped, more or less, selling third-party ads on the eBay platform:

We’re removing third-party product listing ads across the eBay platform effective May 1, 2017. We will begin replacing the ads with eBay promoted listings at that time, with additional placements coming over the course of the year. Sellers have asked for increased visibility and for removal of ads which take buyers off eBay. With these changes, we are taking strides to provide sellers more opportunity to get added visibility and velocity for their items and to reduce competition from external ad sources. Limited third-party advertisements will continue to be displayed.

“Limited third-party advertisements” doesn’t make this sound entirely committed.

It is also not clear when, or if, this change will come to Europe.


This is a bold and welcome news. On one level these ads represent easy money for eBay. eBay has traffic in abundance and selling ads is a well-trodden path and monetisable. But taking ads does irk on several levels. Firstly, it showed a lack of concern and commitment to paying eBay sellers. It was always a kick in the teeth to have a seller pay for a listing and then display competing products from other retailers. Secondly, it displayed a certain disdain for eBay’s own offerings. Having third-party product ads on the site, directing browsers elsewhere, did rather say “you can do better on another site.”

This is quite the paragraph. I wouldn’t call something ‘bold’ if it describes doing something that is, essentially, common sense because it is from every angle looked at in your core businesses’ interest.

More on this topic:


  1. […] is part of eBay restructuring its approach to ads, which finally saw the end of ads pointing off-site. ​ eBay made $313 million in marketing services revenue in the fourth quarter. (-4% yoy) ​For […]


  2. […] eBay Finally Stopped Selling Third-Party Ads on Its Marketplace (in the US) […]


  3. Third party ads were always higher than eBay listings which gave buyers a sense of value, now it’s more competition within eBay and a race to the bottom. Also, seems counter-intuitive to raise Final Value Fees to Top Rated Sellers in order to pay for this move.


%d bloggers like this: