Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17

Despite talk about the opposite, Amazon wants to be seen as a friend and supporter of brands and manufacturers. As could be witnessed again at this week’s Shoptalk conference.

On one hand, Peter Faricy, VP Amazon Marketplace, wants to excite big, established brands for Amazon. On the other hand, in his talk he also pointed out success stories like online brand Anker and presented two brand manufacturer which grew together with Amazon:

(Stand Steady makes standing desks and TRX builds fitness devices.)

So, in short: “We want them all.”

Here are some interesting statements from the Amazon session:

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  • „Amazon’s Peter Faricy just asked the crowd of retailers here at #shoptalk17 who has a Prime membership: literally an ocean of raised hands“ (via)

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  • „$AMZN is single handedly reimagining the last mile…speeds, methods and forms of #delivery“ (via)
  • „Faricy: 100K sellers with over $100K annual revenue on @amazon creating 600K+ jobs“ (via)
  • @TRXtraining started w/ @amazon in 2004 at the start of its expansion. Says it’s a great place to learn & test in a safe way“ (via)

Amazon and brands will also be a main topic at our own K5 conference on June 22nd/23rd in Berlin, Germany.

By Jochen Krisch and Marcel Weiß. Follow Jochen Krisch on Twitter for live updates from the Shoptalk conference.

More on this topic:

Amazon Flex and More Highlights from #Shoptalk17
* Naspers and the Perspective of Global E-Commerce Investors
* These Are the 15 Startups from Shoptalk 2017
* How Wish Grew to 2 Million Orders Per Day
* Walmart’s Tech Incubator ‘Store No. 8’ Sounds Not That Appealing to Startups
* Amazon: 3 Million Packages a Day, Alibaba: 12 Million Packages a Day
* The Faustian Pact Between Manufacturers and Amazon

8 comments

  1. […] Some interesting numbers from Amazon at Shoptalk17 (see also ” Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17“): […]

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  2. […] Amazon got the most space. The company got to present itself twice on the main stage – with Prime Now as a driver of innovation and with the Marketplace as “brands’ best friend”. […]

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  3. […] Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17 […]

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  4. […] Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17 […]

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  5. […] Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17 […]

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  6. […] Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17 […]

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  7. […] ​* Amazon Is Pressuring Walmart into a Price War That Will Change the CPG World Forever ​* ​Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17 ​* The Faustian Pact Between Manufacturers and Amazon ​ […]

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