How Wish Grew to 2 Million Orders Per Day

Even though having a fantastic run that is going strong for years now -and being the undisputed online market leader in the US and other Western markets no less!-, Amazon is not the end state of all of e-commerce. Look at, for example, other online retailers like Alibaba or Zalando, not just for how to compete with Amazon but also for how to do things differently.

Even a fast growing newcomer like Wish can show us what can be done differently and thus what markets might still be underserved.

Now, Wish is controversial. But still, Wish is, for now, successful and the company has a divergent vision about the retail of tomorrow than what is mainstream today.

Wish founder Peter Szulczewski gave a talk this week at the Shoptalk conference about the „The Failure of E-Commerce“ in which he layed out what, in his view, the biggest omissions of today’s ‘elitist’ online retail are.

“Why has Wish grown to 2 million orders per day?”, he asked.

Here are the most interesting charts and arguments from his Shoptalk presentation:





Even with single item orders with a low single digits value: With 2 million orders per day, Wish is generating billions in GMV.

Her are more highlights from the talk via attendees’ Tweets:

  • „Wish is seeking to make online shopping more visually-biased“ (via)
  • „Consumers expect video/pics vs. being forced to enter text. Need help navigating more vague shopping experiences“ (via)
  • „Only 9% of Wish purchases have a search element“ (via)
  • „The top zip codes are not in dense areas. Even more spread out in Europe“ (via)
  • „Going after Walmart customer“ (via)

Make sure to watch the interview with the Wish CEO at last year’s Recode Code Commerce conference.

More on this topic:


  1. […] and the Perspective of Global E-Commerce Investors * These Are the 15 Startups from Shoptalk 2017 * How Wish Grew to 2 Million Orders Per Day * Walmart’s Tech Incubator ‘Store No. 8’ Sounds Not That Appealing to Startups * Amazon: 3 […]


  2. […] How Wish Grew to 2 Million Orders Per Day […]


  3. […] How Wish Grew to 2 Million Orders Per Day […]


  4. […] not least, Wish is very much a wild card right now when it comes to how global e-commerce will look like in […]


  5. […] How Wish Grew to 2 Million Orders Per Day […]


  6. […] Taobao Villages: Alibaba Is Deeply Entrenched in More and More Rural Regions in China ​* How Wish Grew to 2 Million Orders Per Day ​* Alibaba, Amazon, Startups, Everyone Wants to Disrupt Global Logistics ​* […]


  7. […] How Wish Grew to 2 Million Orders Per Day […]


  8. […] disaster this is becoming, it is hard to imagine another up-and-coming e-commerce player –like say, for example, Wish– to go willingly to Amazon. No founder wants to see their life’s work to get sweeped […]


  9. […] commerce is all the rage these days. (See Wish and eBay, for […]


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