Amazon May Close Down BuyVIP Next

“Just Amazon, nothing else besides”: Diapers/Quidsi isn’t alone, it seems. According to our (as of yet unconfirmed) information, Amazon will close down BuyVIP as well, the employees at BuyVIP have been told.


This wouldn’t be that surprising. Myhabit in the US, for example, already closed down almost exactly a year ago and now redirects to Amazon Fashion.

Amazon bought Spain based BuyVIP, a shopping club, in 2010 for $97 million.

In Europe, Vente-Privée and Showroomprivé are attacking and buying local shopping clubs and are, in the process, building powerful players against which a BuyVIP may have a harder and harder time in Spain and Italy.

eBay is looking at selling Germany based Brands4Friends as well, according to our (as well still unconfirmed) information. (eBay bought Brands4Friends in 2010, as well.)

Seems like the age of (acquired) shopping clubs at large e-commerce players is coming to an end.

By Jochen Krisch and Marcel Weiß

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One comment

  1. […] We reported it earlier this week, now Amazon made it official: The company confirmed that BuyVIP will close down by May 31st in all countries that BuyVIP operated in. […]


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