Online Fashion in Europe: How Boozt Positions Itself Against Zalando

Malma, Sweden, based Boozt published its exchange prospectus (139 pages, PDF) with some enthralling strategy insights:



Boozt Fashion grew to around €140 million in 2016. With marketing expenses of close to €20 million (14.7% of revenue) , Boozt managed to break even:


Shopping cart size is, according to Boozt, 50% above Zalando’s. Retour quotes are between 35% and 40%. 10% of customers buy more than €700 per year. 50% of customers buy in the value of between €150 and €700.


With the IPO, Boozt plans on raising €40 million. (PDF)

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