“We believe in a future where there is no need for middleman retailer geography on the internet”, the former people behind Woot wrote. And while Woot under Amazon is having a hard time, its former founders, while running deals site Meh, have started another project: MorningSave, which they plan to build out into a new (deals) platform with Checkout.org.
Tomorrow’s retail might just come to be happening completely without retailers, they believe:
„In some contexts, you’ll see us refer to Checkout.org as an anti-retail disrupter, a native commerce platform, or even a manufacturer portal.
Our strategy anticipates all three of these future positions while acknowledging transitional realities.
We believe in a future where there is no need for middleman retailer geography on the internet.“
This is worth pondering. It is not just interesting conceptionally but also from a technical point of view. With Checkout.org, they are working on decentralising the shop system. This trend becomes more relevant every day in a mobile world with apps, new platform paradigms (chatbots, etc.) and -generally speaking- an increasing array of distinct ways on how to reach customers.
It won’t be long until the distinctions between marketplaces like Amazon’s and platform / technology plays like MorningSave/Checkout.org will start to blur. It is at this level in the value chain that we will see a lot of innovation over the next years as Google and SEO become less and less relevant as a distribution channel.1 (If there is one constant in today’s chaos it is that everyone needs distribution.)
It is worth it to have a look around at the sites at Mediocre Labs (the umbrella company behind Meh and MorningSave and Checkout.org) and to read the forum (Snapster is the pseudonym of founder and CEO Matt Rutledge). Here we have people who have, with their deal and community oriented offers, in large parts a completely different approach to what is common in e-commerce.
By Jochen Krisch and Marcel Weiß
- How Amazon’s Answer to the Pinterest/Instagram/Wish Approach to Shopping Is Evolving
- The Subscription E-Commerce Companies That Get Funding Today
- China’s No. 4 Pinduoduo (PDD) Is Already a Social Commerce Giant
- How Buzzfeed and Shopify Push Affiliate Marketing to a New Level
- Amazon’s Most Promising ‘Stealth’ Project, the Treasure Truck, Celebrates 1st Birthday
- Amazon Is Building Its Own Social Network
- Here’s How Facebook Wants to Improve Discoverability for E-Commerce on Messenger
- Fleek 2.0 and The Potential and Challenges of Social Shopping
- When you are a new company today, Google and SEO play next to no role in establishing your business. Google plays a significantly smaller role in getting customers on mobile than it did/does on the desktop. Additionally, you can’t break through anyway on Google against established companies that have been doing SEO in your space for a decade. That is one reason amongst many others why both Facebook ads and Amazon Marketplace are thriving. ↩