Shopify’s Buzzfeed Channel and the Massive Potential for Innovation in Shoptech

Shopify's Buzzfeed Channel and the Massive Potential for Innovation in Shoptech

Shopify’s Buzzfeed channel, of which we talked about here, has now offically been introduced. The main points from Shopify’s introduction of the new channel:

The new BuzzFeed channel allows you to easily tag your products for BuzzFeed editors to search, find, and consider featuring in its campaigns, product lists and onsite content.

With its unique marketing style, BuzzFeed can help you reach its audience of over 200 million readers, potentially connecting you with new customers and boosting sales. […]

The BuzzFeed channel is currently only available to US merchants selling to US customers in USD.

Simply install the BuzzFeed channel on your Shopify account, select the products you’d like BuzzFeed’s editors to discover, and set your commission rate— that’s it! […]

For most store owners, it can be challenging to find the time and budget to create ads and marketing assets to promote products. With the BuzzFeed channel, its writers do the heavy lifting featuring your products seamlessly inside its content promoted to millions of readers and viewers. […]

To sell on BuzzFeed with Shopify, you’ll need to be on the Shopify $29/mth plan or higher, and have the Online Store channel. You must also be located in and ship to the United States, and sell in USD currency.

​In essence, this is an integration with an online service. The online service only happens to be a publication.

A shop tech service provider like Shopify can do this kind of integrations more easily than others. In fact, SAAS providers like Shopify are well positioned for the coming complex/chaotic online retail world with mobile, TV apps, tablets, social platforms like Pinterest and Instagram, bots, voice, IoT and whatnot.

SAAS provides like Shopify can play the API game. Let’s see if this integration with Buzzfeed was just a one-off or a sign of things to come. (Buzzfeed did the heavy lifting.)

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  1. […] Shopify’s Buzzfeed Channel and the Massive Potential for Innovation in Shoptech […]

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