South Korean Online Grocery Shopping Outpaces Every Other Major Developed Country

Inside Retail Asia:

Industry tracker Kantar Worldpanel says 16.6 per cent of fast-moving consumer goods (FMCG) sales in Korea between June 2015 and June 2016 were conducted via online and mobile channels.

That’s a huge lead over Japan, which came in second with 7.2 per cent, followed by the UK with 6.9 per cent, France with 5.3 per cent and Taiwan with 5.2 per cent, the report showed.

According to Kantar Worldpanel, e-commerce in the US represents 1.4 per cent of grocery shopping.

Quite huge differences.

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