CIRP Study: U.S. Amazon Prime Membership at 85 Million, +35% YoY

Amazon Prime India

There are new CIRP numbers for Prime. Geekwire:

The latest analysis from Consumer Intelligence Research Partners (CIRP) pegs total U.S. Prime membership at 85 million, which is up 35 percent from the year-ago quarter and double from two years ago.

While quarterly growth is slowing, Amazon is still adding a substantial amount of new Prime members who end up spending $1,300 per year on average with the site, compared to $700 for non-members.

The monthly plan seems to be rather popular.​

CIRP also noted that 63 percent of U.S.-based Amazon customers are Prime members. CIRP estimates that 28 percent of members pay the $10.99 monthly fee for Prime that was introduced last year, as opposed to the traditional $99 yearly price.

Take all this with a grain of salt. CIRP surveyed 500 U.S.-based Amazon customers who made a purchase during April-June for this study. This seems like ¼ too small a sample.

​We‘ve been covering Amazon Prime extensively. Here are more articles on the topic:

​* A Prime Bundle
​* Amazon Prime Doubles in Size in Two Years, Over 25% of Subscribers Paying Monthly Already
​* Alibaba’s Lazada Launches the First Real Amazon Prime Competitor With LiveUp
​* Splitting the Amazon Prime Revenues Up Into Their Individual Parts
​* Amazon Prime Subscriber Growth May Be Slowing
​* Walmart Still Doesn’t Understand Amazon Prime, Kills ShippingPass Without Substitute
​* Jeff Bezos & The “Flywheel” Metaphor for Amazon Prime and Prime Video
​* Amazon Prime Has As Much Potential As It Is a Strategic Black Hole


  1. […] is where the real money is: With around 70 million, some estimate up to 85 million, US households being Prime subscribers, if given the choice, thos households will go with Prime. A […]


  2. […] CIRP Study: U.S. Amazon Prime Membership at 85 Million, +35% YoY […]


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