There are new CIRP numbers for Prime. Geekwire:
The latest analysis from Consumer Intelligence Research Partners (CIRP) pegs total U.S. Prime membership at 85 million, which is up 35 percent from the year-ago quarter and double from two years ago.
While quarterly growth is slowing, Amazon is still adding a substantial amount of new Prime members who end up spending $1,300 per year on average with the site, compared to $700 for non-members.
The monthly plan seems to be rather popular.
CIRP also noted that 63 percent of U.S.-based Amazon customers are Prime members. CIRP estimates that 28 percent of members pay the $10.99 monthly fee for Prime that was introduced last year, as opposed to the traditional $99 yearly price.
Take all this with a grain of salt. CIRP surveyed 500 U.S.-based Amazon customers who made a purchase during April-June for this study. This seems like ¼ too small a sample.
We‘ve been covering Amazon Prime extensively. Here are more articles on the topic:
* A Prime Bundle
* Amazon Prime Doubles in Size in Two Years, Over 25% of Subscribers Paying Monthly Already
* Alibaba’s Lazada Launches the First Real Amazon Prime Competitor With LiveUp
* Splitting the Amazon Prime Revenues Up Into Their Individual Parts
* Amazon Prime Subscriber Growth May Be Slowing
* Walmart Still Doesn’t Understand Amazon Prime, Kills ShippingPass Without Substitute
* Jeff Bezos & The “Flywheel” Metaphor for Amazon Prime and Prime Video
* Amazon Prime Has As Much Potential As It Is a Strategic Black Hole