Amazon is looking at using tech originally designed for the military to create meals that are ready for consumption that don’t require any refrigeration. This would help make them much easier to manage from an inventory and logistics standpoint, since warehousing and transportation needs would be far less complex, Reuters reports. Amazon’s difficulties in cracking the grocery and fresh food market has a lot to do with the difficulty in dealing with perishable goods, and this could go a long way to addressing that.
This is also a potential advantage when it comes to Amazon’s efforts in the area of on-demand meal delivery, where it’s already making pilot efforts to compete with dedicated companies in the field like Blue Apron.
The world’s biggest online retailer has discussed selling ready-to-eat dishes such as beef stew and a vegetable frittata as soon as next year, officials at the startup firm marketing the technology told Reuters.
The dishes would be easy to stockpile and ship because they do not require refrigeration and could be offered quite cheaply compared with take-out from a restaurant. […]
The method involves placing sealed packages of food in pressurized water and heating them with microwaves for several minutes, according to 915 Labs.
These cheap, prepared meals could become a nice addition to the food portfolio at Amazon Fresh.