Category Deep Dives

Mobile App Strategies of Online Retailers, Pt. 2: Why Wish Launched Multiple Apps

After looking at Amazon’s breathtaking app armada in pt. 1 of our series, we are now going to have a closer look at Wish. Wish, the controversial mobile cross-border ecommerce app, nowadays sees more than two million orders per day. ContextLogic Inc. is the company behind Wish. Wish is a truly mobile-first online retailer, but […]

How Walmart Can Win Against Amazon

Distribution is everything. Walmart is determined to give Amazon a run for its money. Thus Walmart, since last summer, has begun spending a lot of money itself. (See list of acquisitions at the end of the article) Going against Amazon with its unique Prime bundle and successful Marketplace begs the question though how exactly to […]

Mobile App Strategies of Online Retailers, Pt. 1: Amazon’s Breathtaking App Armada

With the ongoing switch from desktop Internet with webpages and Google as distribution channel to a mobile Internet with native apps and Facebook install ads and app stores as distribution channels (with the latter hardly amounting to much regarding discovery), the approach to how to build out your online retail presence necessarily changes dramatically. While […]

Analysis: Whole Foods in an Amazon Go/Flex/Fresh World

When the news broke last Friday that Amazon is about to acquire Whole Foods, I wrote this: Now we know who the first and best customer for the Amazon Go technology will be. In February, we talked about what Amazon Go might evolve into: It may be illuminating to look at where Amazon most likely […]

Why JD.com’s Biggest Threat is WeChat

Marketplaces, like platforms in general, create winner-takes-all dynamics by virtue of the network effects that create an ever growing gravitation towards the biggest entities. As online retail goes more and more towards marketplaces everywhere, this dynamic gets more prevalent as well. This holds equally opportunities and strategic pitfalls for online retailers as well. Case in […]

Zalando Vizions

How Zalando Is Transforming Its Main App Into a True Platform With “Zalando Build”

At Vizions, Zalando’s conference on the topic of platforms (see photo above), we talked with Marc Lamik, Head of Product for Innovation & Partnerships at Zalando, about Zalando’s next platform initiative. This week, Zalando is unveiling the company’s next platform move; and this one’s going right into the heart of the business. (Mobile order share […]

Why Farfetch’s ‘Store of the Future’ Platform Will Be an Uphill Battle

Long time in the working -2 years and counting-, Farfetch’s “Store of the Future” platform for stores is finally coming; first as a beta of course. The platform got its first public outing at the FarfetchOS event. Forbes: A beta version of the Store of the Future was on show at the FarfetchOS event – […]