Category Deep Dives

Mobile App Strategies of Online Retailers, Pt. 1: Amazon’s Breathtaking App Armada

With the ongoing switch from desktop Internet with webpages and Google as distribution channel to a mobile Internet with native apps and Facebook install ads and app stores as distribution channels (with the latter hardly amounting to much regarding discovery), the approach to how to build out your online retail presence necessarily changes dramatically. While […]

Analysis: Whole Foods in an Amazon Go/Flex/Fresh World

When the news broke last Friday that Amazon is about to acquire Whole Foods, I wrote this: Now we know who the first and best customer for the Amazon Go technology will be. In February, we talked about what Amazon Go might evolve into: It may be illuminating to look at where Amazon most likely […]

Why JD.com’s Biggest Threat is WeChat

Marketplaces, like platforms in general, create winner-takes-all dynamics by virtue of the network effects that create an ever growing gravitation towards the biggest entities. As online retail goes more and more towards marketplaces everywhere, this dynamic gets more prevalent as well. This holds equally opportunities and strategic pitfalls for online retailers as well. Case in […]

Zalando Vizions

How Zalando Is Transforming Its Main App Into a True Platform With “Zalando Build”

At Vizions, Zalando’s conference on the topic of platforms (see photo above), we talked with Marc Lamik, Head of Product for Innovation & Partnerships at Zalando, about Zalando’s next platform initiative. This week, Zalando is unveiling the company’s next platform move; and this one’s going right into the heart of the business. (Mobile order share […]

Why Farfetch’s ‘Store of the Future’ Platform Will Be an Uphill Battle

Long time in the working -2 years and counting-, Farfetch’s “Store of the Future” platform for stores is finally coming; first as a beta of course. The platform got its first public outing at the FarfetchOS event. Forbes: A beta version of the Store of the Future was on show at the FarfetchOS event – […]

Amazon Is Building Its Own Social Network

Twitch, the gaming video focussed video streaming and network site Amazon bought in 2014, is introducing Pulse, a timeline/newsfeed akin to Twitter and Facebook. (More Twitter than Facebook right now: asymmetric following, chronological timeline) The Twitch blog: Introducing Pulse. A place where streamers can post and engage with all of their followers and the greater […]

From Drones to Subterranean Delivery: What Amazon’s Fantastical Patents Really Mean

An unusually high amount of patents by Amazon have made headlines over the last few weeks. What’s behind them? First, here’s a summary of some of the recent patents. ‘Flying Warehouses’ & Drones The flying warehouses, zeppelins from which drones are meant to be dispatched, brought in the most headlines. ​Readwrite: An Amazon patent, found […]

Amazon Is Becoming the Greatest Threat Google Ever Encountered

Slowly but surely, Amazon turns into the greatest threat Google has ever encountered because Amazon is eating Google’s advertising lunch. It has begun with more and more people using Amazon as the default search engine, the default starting point, for online shopping that entails looking up and comparing products. You know, things one needs a […]

Redefining Fast: Amazon’s Trademarks for “No-Line”-Shopping & The Model For Amazon Go

Thankfully, we know now that Amazon is, indeed, not planning to open up 2,000 stores around the US. There are still two main questions when it comes to Amazon’s future plans: First, what exactly is the company planning with Amazon Go? Second, why did that number of 2,000 Amazon stores come up several times this […]

How Zalando Uses Mobile Notifications

Over the course of 2016 I followed Zalando’s mobile apps closely and took screenshots of the mobile notifications I got from Zalando’s mobile apps – from Zalando’s main app to Zipkart, MOVMNT and, most interesting of all, Fleek-. Why this is important: With a mobile traffic share of 67% and mobile order share of >50%, […]