Category Fashion

Why Outdoor Voices and Glossier Operate in a Super-Focussed Way

More and more online retailers and especially digital-first brands use social networks like Instagram not just for promoting stuff but as a core part of their business. TechCrunch, reporting from TechCrunch Disrupt NYC 2017: The founders of Glossier and Outdoor Voices, Emily Weiss and Tyler Haney, respectively, spoke at TechCrunch Disrupt in New York today […]

Online Fashion in Europe: How Boozt Positions Itself Against Zalando

Malma, Sweden, based Boozt published its exchange prospectus (139 pages, PDF) with some enthralling strategy insights: Boozt Fashion grew to around €140 million in 2016. With marketing expenses of close to €20 million (14.7% of revenue) , Boozt managed to break even: Shopping cart size is, according to Boozt, 50% above Zalando’s. Retour quotes are […]

Spring Gets $65 Million for Fashion Shopping on iPhone (and iMessage)

As online retail moves from the desktop Internet to mobile, the time for mobile pure players is coming. Spring just got a $65 million investment, led by mutual fund Fidelity: Fidelity Investments has led a $65 million investment in Spring, a three-year-old e-commerce startup that sells clothes from 2,000 clothing brands through its mobile app […]

Stitch Fix, the Fashion Industry’s Obsession, Makes $730 Million in Revenues and Is Profitable

Stitch Fix is not only the obsession of many working in the fashion industry. The startup is also a true ‘unicorn’. As in: very, very rare in how it operates. Stitch Fix has been profitable for a while now and had the discipline to not take more money from VCs. Recode: Stitch Fix still hasn’t […]

Everything You Need to Know Today About Luxury Resale Marketplace The RealReal

Founded in 2011, The RealReal, that makes consignment (resale) of luxury items online possible by, among other things, independently verifying the items for the buyers before putting them up, has raised $123 million in venture funding to date and is on track to make $500 million in GMV this year. In an interview with Techcrunch, […]

The Smart Ways in Which Boohoo is Tackling The Huge US Market

Digiday/Glossy on how Boohoo is tackling the US market: To break in, the company built a strategy based on temporary, experiential retail spaces, strong social media marketing and notable acquisitions of Nasty Gal and PrettyLittleThing — two companies already established with Boohoo’s core demographic of college-aged consumers. Wether or not the Nasty Gal acquisition will […]

The Verge Discovered the “Secret” to Worry-Free Online Clothes Shopping 🙄

I thought this was a no-brainer, but here we go: I have a friend who shops in a way I never even thought was possible. She buys clothing for herself and her two kids online like an increasing number of humans, only when she does it she orders three sizes of everything. She buys the […]