Category Fashion

Bonobos Founder Talks About Why He Sold to Walmart at #CodeCommerce

Bonobos founder Andy Dunn explains in an interview at Code Commerce rather candidly why Bonobos thought selling to Walmart was better than going public: At a decade old, Bonobos was looking at three “really exciting” options to help fuel some of its growth, Dunn said. One was to take a small, $15 million round of […]

Amazon Keeps (rightly) Pushing Loyalty Programs, Now It’s Shopbop’s Turn

Amazon keeps working hard at the fashion front to find out what works and what doesn‘t. After the new Echo Look and the end of the Style shows, now Shopbop, which Amazon took over in 2006, gets a makeover with one major new addition: a new loyalty program. The Observer: The program will offer exclusive […]

Fanatics and the Rise of E-Commerce Top Investor Softbank

SoftBank Group Corp’s Vision fund strikes again and invests $1 billion in online sports merchandise retailer Fanatics. We recently talked about this deal when it was rumored: Fanatics is a fascinating case for how an online retailer can entrench itself into the industry it is working in. But Softbank is the bigger story here: The […]

Stitch Fix, Allbirds and the Break-Out Hits in the Fashion Industry

Business of Fashion has an extensive overview over today’s online fashion market and its startups (paywall): So far, the majority of fashion start-ups that have sold — Bonobos to Walmart, True & Co. to PVH Corp. and Gilt Groupe to Hudson’s Bay Company, for example — did not deliver returns worth bragging about. Gilt competitor […]

MatchesFashion Goes to Apax for £800m

Quite the exit for the MatchesFashion founders. Here’s the press release from Apax: Funds advised by Apax Partners (“Apax Funds”) have today announced a definitive agreement to acquire a majority stake in MATCHESFASHION.COM, a leading digitally innovative global luxury-fashion brand. The founders, Tom and Ruth Chapman, as well as existing venture capital backers Scottish Equity […]

UK-Based Asos Is Killing It in the US

Speaking of Asos, the UK-based online fashion retailer is also showing the US e-commerce sector that you can, in fact, be successful in Amazon county. Recode: It’s been just four years since London-based e-commerce company ASOS launched a fashion site dedicated to U.S. shoppers, but it has already built a U.S. business that does around […]

How Asos Is Using Data Science and AI to Create a Better Mobile App

Asos is seeing 70 percent of its traffic on mobile and 50 percent of its purchases are happening on mobile. In the UK, Asos‘ home market, the numbers go up to 80% (traffic) and 70% (purchases). Digiday on Asos in mobile: Built in-house, the app has 10 million downloads according to the company, and it’s […]