Category Fashion

An Overview Over the Booming Subscription Box Industry

‚Subscription‘ services are booming. Or, at least, everyone is trying their hand at a version of this. Some reports estimate a total of 2,000 subscription box services in the US. Retail Dive has published a lengthy overview over the different directions this can take and different takes on the potential for subscription boxes and related […]

The #Noah17 Pitches From Farfetch and Lyst Compared

What would be a Noah conference without pitches by Farfetch and Lyst? Farfetch, especially, is very good at making headlines. Fashion marketplace Lyst provided quite a lot of information on the company this time. Lyst grew GMV 2017 from $215 million to at least $300 million. Here is the pitch from Chris Morton, co-founder and […]

How to Tackle Try On Services from Amazon to Lyon + Post to to Zalando and More

Zalando calls it “Pay Later”, Amazon calls it Prime Wardrobe. Everyone in fashion (and jewellery) is working on try on services. For obvious reasons. And those services can differ quite fundamentally: While Zalando’s approach for the similar user behavior will be costly (and could become dangerously costly) it is also enticing to new customers. With […]

More Future-Proof Than Multichannel: This Fashion Brand’s Mobile Stores

Speaking of ‚mobile‘ store concepts. Here is Fashionista reporting on Miami-based jewelry brand Miansai, which is using vehicles for stores: It’s known for simple-yet-statement-making, subtly nautical cuffs and rope bracelets, which founder Michael Saiger began making for and selling to men and, later, to women. With distinctive, wearable designs and an accessible price point, the […]

Direct-to-Customer: What Mack Weldon, the Next Brand Superstar, Is Focussing On

There is a handful of strategies to pursue in a world dominated by platforms. Digital brands going directly to customers (and thus having to build a direct relationship with them) is one of those. After headlines from Dollar Shave Club (now at Unilever) and Bonobos (now at Walmart), Casper will be going public soon. (Let‘s […]

Two Reasons Why Invests $397 Mio. In Farfetch

First the founder of Net-a-Porter, Vogue & co. with Conde Nast as an investor, and now Whatever your views on Farfetch -and we ourselves are at least sceptical when it comes to Farfetch’s “store of the future” platform, which is a major initiative for the company-, the company is very good at getting attention […]

The Fundamental Difference Between Amazon Prime Wardrobe & Zalando’s “Only Pay What You Keep”

It is illuminating to compare Amazon’s new Prime Wardrobe to Zalando’s “only pay what you keep”. Prime Wardrobe is, one might have guessed, for Prime members only, as so many things these days with Amazon. TechCrunch: First you pick at least three items, and up to 15, from more than a million Amazon Fashion options, […]

Walmart Is Acquiring Bonobos for $310 Million in Cash

Busy Friday. Walmart just announced the acquisition of Bonobos for $310 million in cash. From the press release: Walmart today announced it has entered an agreement to acquire Bonobos, Inc. (“Bonobos”), one of the leading apparel brands built on the internet, for $310 million in cash. Following the closing, Andy Dunn, founder and CEO of […]

Why Outdoor Voices and Glossier Operate in a Super-Focussed Way

More and more online retailers and especially digital-first brands use social networks like Instagram not just for promoting stuff but as a core part of their business. TechCrunch, reporting from TechCrunch Disrupt NYC 2017: The founders of Glossier and Outdoor Voices, Emily Weiss and Tyler Haney, respectively, spoke at TechCrunch Disrupt in New York today […]

Online Fashion in Europe: How Boozt Positions Itself Against Zalando

Malma, Sweden, based Boozt published its exchange prospectus (139 pages, PDF) with some enthralling strategy insights: Boozt Fashion grew to around €140 million in 2016. With marketing expenses of close to €20 million (14.7% of revenue) , Boozt managed to break even: Shopping cart size is, according to Boozt, 50% above Zalando’s. Retour quotes are […]