Category Food

Kroger, Uber and The Tripartite Nature of Online Groceries

The supermarket giant Kroger is deploying Uber to deliver groceries. Right now, it looks like the whole industry (all of online retail, not just groceries) will become tripartite: Large online retailers / platform players like Amazon will build the whole infrastructure for themselves, including logistics (Traditional parcel services plus Amazon Flex etc.) Smaller merchants will […]

‘AmazonFresh Pickup’ is the Tech Giant’s next Fulfillment Center Concept

GeekWire uncovered the ‘AmazonFresh Pickup’ concept: New permit documents reveal “AmazonFresh Pickup” as the planned concept for the next phase in the online giant’s physical retail initiatives, amid new clues that the first drive-up grocery locations could open in Seattle soon. […] According to the permit filings, Amazon last week got the go-ahead from the city of […]

The Billion Dollar Race of Instacart and Postmates (vs. Uber and Amazon)

Both Instacart and Postmates recently raised new capital. Postmates had a hard(er) time with its latest round. Bloomberg: The co-founder and chief executive officer of Postmates Inc. was trying to pitch a food delivery business to investors, just as venture capitalists were tightening their belts and cash-burning delivery startups were falling out of favor globally. “It was a super, […]

Blue Apron and HelloFresh Are at Subscale to Expensive, See Cooling Growth

The meal-kit model holds a lot of potential. But none of the companies in the space has yet delivered a convincing plan to get from subscale to scale. The Information (paywall): Blue Apron and HelloFresh, the two biggest startups that ship recipes and ingredients to customers, saw a sharp slowdown in growth in the second […]

Ocado Defies Amazon Fresh and Grows to £1,27 Billion (+15%)

Amazon Fresh launched in the UK last summer. How did Ocado do, now that Amazon Fresh is competing with the UK online supermarket? In the past financial year, Ocado increased revenues by 15% to £1,27 Billion. See the official preliminary results for 2016 (PDF): For some more insights also have a look at the highlights, […]

Blue Apron

Meal-Kit Companies Blue Apron and HelloFresh Try Diverging Brand Strategies Ahead of IPOs

Adage on the diverging brand strategies for the two biggest meal-kit companies on the US market: Blue Apron is going for awareness on food quality and sourcing: Now, Blue Apron feels its brand awareness is high enough that it can take its message beyond the meal kit delivery industry. It’s now focusing its message around […]


“Amazon Prime for Groceries” GrubMarket Breaks Even, Wants to IPO in 2018

GrubMarket is a still relatively unknown, but nonetheless interesting online grovery startup in the US. TechCrunch: Those who buy a GrubMarket membership get discounts on different items, rack up points for every dollar they spend, and get free deliveries no matter the size of their baskets. Non-members pay a delivery fee unless they hit a […]