Category Mobile

The Role of Mobile Apps in Events Like Amazon Prime Day

Computerworld on research by Sense360, a digital resarch firm: The results showed a 7% drop in foot traffic during the Prime Day promotion among those who didn’t have the Amazon app and a 32% drop among those who did have the app. Sense360 tracked the behavior of 1.1 million shoppers who use a variety of […]

How Poshmark Built a Profitable Wholesale Portal on Top of Its Mobile Social Shopping App

Poshmark the mobile social shopping network is in many regards an outlier in the online retail space. Techcrunch reported back in April of this year that Poshmark is cash flow positive: Poshmark, the fashion resale social network, is on track for $100 million in revenue this year, TechCrunch has learned. We hear the company reached […]

Mobile App Strategies of Online Retailers, Pt. 2: Why Wish Launched Multiple Apps

After looking at Amazon’s breathtaking app armada in pt. 1 of our series, we are now going to have a closer look at Wish. Wish, the controversial mobile cross-border ecommerce app, nowadays sees more than two million orders per day. ContextLogic Inc. is the company behind Wish. Wish is a truly mobile-first online retailer, but […]

Semi-Social Mobile Marketplace Dote Raises $7.2 Mio. Through “Planet of the Apps”

At first glance, Dote doesn’t look like more than just yet another mobile marketplace for fashion brands. So it makes one wonder what exactly investors are seeing in Dote. Techcrunch: There are “brands that don’t want to put their stuff on Amazon because it degrades their brand,” claims founder and CEO Lauren Farleigh. Further, she […]

Rakuten’s Viber Buys Chatter Commerce, Maker of Shopping Keyboard Shopchat

Viber acquires Chatter Commerce which offers a keyboard app for iOS called Shopchat. Shopchat integrates shopping features via its keyboard into, for example, messaging apps. (This works in every iOS app.) Rakuten, which bought the messaging app Viber for $900 million in 2014, was also the lead investor in the company’s $1 million seed funding […]

Anytime: When Amazon Is Building a WeChat-Like Messaging App

So, Amazon‘s mobile app armada is soon maybe going to get some strong-ish reinforcements. AFTV News is reporting that Amazon is working on a new stand-alone messaging app, maybe called Anytime: Amazon has begun surveying customers about a new messaging service to gauge which features are most important to users. It’s unclear how far along […]

Mobile App Strategies of Online Retailers, Pt. 1: Amazon’s Breathtaking App Armada

With the ongoing switch from desktop Internet with webpages and Google as distribution channel to a mobile Internet with native apps and Facebook install ads and app stores as distribution channels (with the latter hardly amounting to much regarding discovery), the approach to how to build out your online retail presence necessarily changes dramatically. While […]