Category Rocket Internet


HelloFresh vs. Amazon Fresh

HelloFresh is starting to work with local retailers for subscription-free meal kits (for trying out the service) and a local pick-up option: Roots will offer individual meal kits — i.e., an obligation-free way to use HelloFresh whenever you want it — as well as an in-store pick-up option for HelloFresh subscribers. According to a release, Roots […]

Rocket Internet

Running out of Time, Rocket Internet Needs an IPO Hit

The Wall Street Journal on Rocket Internet in a rather negative overview on the current state at the Berlin based incubator (paywall): In May, HelloFresh reported first-quarter losses more than tripled, to €27.3 million, despite soaring revenue. It is just one of many deeply unprofitable companies in Rocket’s stable. The company—essentially a publicly traded “incubator” […]

Is the Concept Behind HelloFresh Going to Crack the Online Food Market?

When it comes to food delivery there is one category that is more fascinating than the other two; and mainly so because it sits right in the middle. So, those three categories are: Getting your groceries delivered in the same way you would buy them at your local supermarket. Getting recipes and corresponding ingredients bundled […]

Rocket Internet

The narrative around Rocket Internet is changing

Christoph Gerber, co-founder of, on Rocket Internet: The only way Rocket Internet knows how to execute is a brute-force attack instead of well executed thought through marketing. From what you hear people inside of Rocket Internet there is huge problem with fluctuation. People are unhappy about the culture and the way Rocket still involves […]

Rocket Internet

The Opaqueness of Rocket Internet

Quartz asks “How much is Germany’s glorified $5 billion startup factory really worth?”: Rocket’s holding structure features shareholdings in more than 500 far-flung companies, and its model of breakneck growth means that investors can’t rely on the standard, stable financial measures they normally use to judge a company’s value. Indeed, the numbers that investors care […]

Rocket Internet

Rocket Internet Appears to be Slowing Down

Bloomberg on Rocket’s numbers and capital market reports: The company will show “significant improvements in profitability” at its startups this year and next, Chief Executive Oliver Samwer said on a call with reporters. Rocket still seeks to bring companies public but will do so only if markets are positive, he said. Reuters: Revenue from its […]

Lazada Vietnam

Does Rocket Internet’s Deal with Alibaba Validate its Opaque, Unproven, Model? No.

“Rocket Internet’s deal with Alibaba validates its opaque, unproven, model”, writes Quartz: Rocket’s latest deal, selling half its stake in Lazada, an online retailer in Southeast Asia, to China’s Alibaba, appears to validate its model. The German group received $137 million for the stake, valuing Lazada—which launched in 2012—at $1.5 billion. Alibaba then put in […]