Category Social

MorningSave: How the Former Woot Founders Are Building a New Kind of Shoptech Platform

“We believe in a future where there is no need for middleman retailer geography on the internet”, the former people behind Woot wrote. And while Woot under Amazon is having a hard time, its former founders, while running deals site Meh, have started another project: MorningSave, which they plan to build out into a new […]

What Brands and Retailers Advise on How to Work With Instagram Celebrities

Recently, we have been talking about how Boohoo is working with Instagram celebrities to break into the US market and how Outdoor Voices and Glossier are using social media to build their businesses. So, what are some of the experiences of people working with social media ‘influencers’? Here’s Digiday reporting from its own Glossy Summit, […]

Why Outdoor Voices and Glossier Operate in a Super-Focussed Way

More and more online retailers and especially digital-first brands use social networks like Instagram not just for promoting stuff but as a core part of their business. TechCrunch, reporting from TechCrunch Disrupt NYC 2017: The founders of Glossier and Outdoor Voices, Emily Weiss and Tyler Haney, respectively, spoke at TechCrunch Disrupt in New York today […]

China’s No. 4 Pinduoduo (PDD) Is Already a Social Commerce Giant

China has a new e-commerce startup ‘unicorn’ that is putting social commerce back on the map, in a big way. Pinduoduo, or PDD, raised $100 million in February, bringing the valuation of the company to $1.5 billion. (PDD raised its first round in 2015.) Business of Fashion / Bloomberg has a long portrait of the […]

Amazon May Close Down BuyVIP Next

“Just Amazon, nothing else besides”: Diapers/Quidsi isn’t alone, it seems. According to our (as of yet unconfirmed) information, Amazon will close down BuyVIP as well, the employees at BuyVIP have been told. This wouldn’t be that surprising. Myhabit in the US, for example, already closed down almost exactly a year ago and now redirects to […]

Amazon Is Building Its Own Social Network

Twitch, the gaming video focussed video streaming and network site Amazon bought in 2014, is introducing Pulse, a timeline/newsfeed akin to Twitter and Facebook. (More Twitter than Facebook right now: asymmetric following, chronological timeline) The Twitch blog: Introducing Pulse. A place where streamers can post and engage with all of their followers and the greater […]

Here’s How Facebook Wants to Improve Discoverability for E-Commerce on Messenger

Almost one year in, Facebook’s Messenger bot platform is still looking to find its groove. The Information (paywall) has exclusive information on what Facebook is working on for the next iteration, which will most likely ship or at least be announced around April’s f8 developer conference: After two years of trying to figure out ways […]