Category Subscription E-Commerce

The Hut Group Is Also Buying Glossybox, the German Birchbox

The Hut Group is buying Glossybox from Rocket Internet and Kinnevik. At the beginning of the year, The Hut Group secured £345 million to, mainly, acquire companies.  Just now, The Hut Group has secured a new round of £125 million at a valuation of £2.5 billion, Sky News reports. Subscription businesses are still booming. We covered […]

Birchbox Wants to Sell. Will Walmart Buy?

Quite the rumor at Recode: Birchbox has recently been discussing a potential sale with several retailers, multiple sources told Recode. One potential acquirer who has spoken with the beauty subscription startup is Walmart, these people said, with conversations taking place between Walmart’s U.S. e-commerce chief Marc Lore and Birchbox co-founder and CEO Katia Beauchamp. It’s […]

Who Will Become the Great Aggregator of Subscriptions?

We talked yesterday about how to evaluate subscription businesses. Fung Global Retail & Tech has published a good additional overview over the topic: Subscription box services tend to fall into two categories: 1) exploratory and 2) replenishment. Exploratory: This type of subscription service allows shoppers to try new products, selecting items on their behalf such […]

An Overview Over the Booming Subscription Box Industry

‚Subscription‘ services are booming. Or, at least, everyone is trying their hand at a version of this. Some reports estimate a total of 2,000 subscription box services in the US. Retail Dive has published a lengthy overview over the different directions this can take and different takes on the potential for subscription boxes and related […]

The Subscription E-Commerce Companies That Get Funding Today

CB Insights in an overview over subscription e-commerce, which sees the number of deals declining while the amount of funding is rising (meaning on average larger deals, in case you were confused there for a second): Startups within the space have also experienced varying levels of success. Although Dollar Shave Club made waves with Unilevers […]

Alibaba’s Lazada Launches the First Real Amazon Prime Competitor With LiveUp

This is very interesting news: Alibaba’s Lazada last week launched LiveUp, a subscription service that combines perks from several different services. Tech in Asia: Lazada announced today the launch of a new membership program in collaboration with its recent acquisition, online grocery delivery service Redmart. The program, called LiveUp, will bring the two companies together […]

Subscribe With Amazon

Subscribe With Amazon: The New Self-Service Marketplace That Will Dominate Subscriptions

Amazon, which compared with other online retailers has had a strong focus on subscriptions for a long while now, may just have launched it’s next future major business. “Subscribe With Amazon” is a new self-service marketplace for (at first) digital subscriptions for (at first) the US market. From the press release: Subscribe with Amazon is […]


How Birchbox Managed Its 2016 Crisis – And Became Profitable

2016 was a hard year for beauty product subscription startup Birchbox. The company had to lay off many people last year and change processes, but according to the company, it payed off and Birchbox became profitable. This is pretty much just PR. Without seeing the numbers, we can’t know what kind of ‘profitable’ we’re talking […]

Rent the Runway, the ‘Netflix for Dresses’, Becomes Profitable Thanks to Fashion Subscriptions

Rent the Runway, after successfully experimenting with adding subscriptions to its fashion model since 2015, has raised another round (Series E) at the end of 2016. Recode: Rent the Runway has closed a new $60 million equity investment led by the mutual fund company Fidelity with additional money from existing investors like Bain Capital Ventures […]

The Subscription E-Commerce Market in the U.S. and Its Service Component

CB Insights recently published an overview over the subscription e-commerce market in the U.S.: Subscription e-commerce as a category has had a rocky history, with funding falling in 2016 but deal count up in Q2’16. Amidst the ups and downs, at least five subscription companies died in 2015, including Beachmint which focused on celebrity-curated products. However, with Unilever’s acquisition of subscription […]