Category Subscription E-Commerce


How Birchbox Managed Its 2016 Crisis – And Became Profitable

2016 was a hard year for beauty product subscription startup Birchbox. The company had to lay off many people last year and change processes, but according to the company, it payed off and Birchbox became profitable. This is pretty much just PR. Without seeing the numbers, we can’t know what kind of ‘profitable’ we’re talking […]

Rent the Runway, the ‘Netflix for Dresses’, Becomes Profitable Thanks to Fashion Subscriptions

Rent the Runway, after successfully experimenting with adding subscriptions to its fashion model since 2015, has raised another round (Series E) at the end of 2016. Recode: Rent the Runway has closed a new $60 million equity investment led by the mutual fund company Fidelity with additional money from existing investors like Bain Capital Ventures […]

The Subscription E-Commerce Market in the U.S. and Its Service Component

CB Insights recently published an overview over the subscription e-commerce market in the U.S.: Subscription e-commerce as a category has had a rocky history, with funding falling in 2016 but deal count up in Q2’16. Amidst the ups and downs, at least five subscription companies died in 2015, including Beachmint which focused on celebrity-curated products. However, with Unilever’s acquisition of subscription […]