Category Travel

How TripAdvisor Fights Its Biggest Rivals

Speaking of marketing spend in online travel, here’s Skift on how TripAdvisor is being massively outspent by Expedia and Priceline: TripAdvisor has some advantages that weaker competitors such as Hipmunk, Room 77 or Hotel Tonight don’t but consider that while TripAdvisor grew its total selling and marketing spend 9 percent to $756 million in 2016, […]

Before the Storm: Priceline Group Spent $3.5 Billion on PPC in 2016

Google ads still seem to work really well. But inexpensive at this scale they are not. Tnooz: No wonder travel companies find it hard to compete with the Priceline Group – the company splashed out a record $3.5 billion on marketing last year. Google was most likely the primary recipient of the company’s eyewatering ad spend, […]

AirBnB’s Imminent Identity Shift May Lead to a M&A Shopping Spree

Wherever there is smoke there is fire. And with AirBnB the identity shift of the company from P2P urban rental platform to a full-blown 360° travel service provider seems imminent. Prior to its IPO, not incidental. According to Bloomberg, AirBnB has still $3 billion sitting in the bank waiting to get used for acquisitions: On […]

Google Flights Searches Going Through the Roof

Skift: With travel advertising revenue that’s already twice the size of Expedia’s, Google, of course, won’t share any market share or revenue data about Google Flights or Hotel Ads. There are many reasons for Google’s reticence, including that this is just Google being Google and the fact that the company doesn’t want to alienate its largest online travel […]

Airbnb Is Really Building a Flight Search Engine

AirBnB may soon be the next company to start competing with Priceline and Expedia. Skift: Development of the flight-booking feature is early, and the company is considering various routes to break into the business, said people familiar with the plans. Airbnb may acquire an online travel agency or license data from a provider, such as […]

How Ctrip Buying Skyscanner Will End The Priceline-Expedia Duopoly

Online travel just changed fundamentally. The Chinese online travel firm Ctrip is buying the European (Scotland-based) metasearch site Skyscanner for $1.74 billion. It is a deal that rocked the online travel world, and its ramifications will continue to do so in the foreseeable future. Bloomberg: Ctrip, whose growth in years past was tied to the […]

The State of The Global Travel Industry in 2016

Online travel trade publication Skift has released its “The State of Global Travel 2016” report. Skift has a good eye on the trends of the whole industry, e.g. not excluding AirBnB just because it is very different to all other travel companies. Here are a few selected slides: You can find the report from Skift […]