Tag Archives: Amazon Marketplace

Amazon’s Secret Brands and the Marketplace Conundrum

One problematic aspect with the Amazon Marketplace is Amazon‘s vertical integration as a retailer and seller of private labels. The Amazon Marketplace is as big as it is today because Amazon, the retailer, already was popular. In fact, marketplaces have a far better chance of succeeding if they are attached to an already successful e-commerce […]

Amazon’s Buy Box Is Creating the Most Brutal Conditions for Merchants

Time and again, Amazon has demonstrated that they are really good at creating dynamics that help them increase the quality of their marketplace offering for end consumers. Excuse me the pun, but prime example: „Prime Dynamics: Merchant Increased Sales by 20 Percent with Seller Fulfilled Prime“ The buy box is another ingenious way of creating […]

The Amazon Marketplace Juggernaut in Context

Some interesting numbers from Amazon at Shoptalk17 (see also ” Amazon Presents Itself as Brands’ Best Friend at #Shoptalk17“): Amazon connects with 300 million customers worldwide. (via) On Amazon Marketplace, there are 100,000 sellers with more than $100,000 in annual revenue creating in aggregate more than 600,000 jobs. (via) 55%(!) of customers start product search […]

Amazon Marketplace Services, AWS & Prime Each Doubled in Revenue Since 2014

A successful, ongoing diversification of revenue streams, quantified: (Exciting Commerce) Amazon Marketplace Services, AWS & Prime each doubled in revenues since 2014. The ‘others’ basket, which includes Amazon’s advertising business, is growing fast too, hinting at a growing ad business. Selling services to sellers is a lucrative endeavour for marketplaces. For Amazon the size of […]

55% of U.S. Online Shoppers Start in Jeff’s Kingdom – Who Is Challenging Amazon?

Recode: Fifty-five percent of people in the U.S. now start their online shopping trips on Amazon.com, according to results from a 2,000-person survey commissioned by the e-commerce startup BloomReach. That stat marks a 25 percent increase from the same survey last year, when 44 percent of online shoppers said they turned to Amazon first. Over […]

How Pharmapacks Made $70 Million in 2015 on Amazon Marketplace With Algorithmic Pricing

Great story in Inc Magazine about Pharmapacks, an Amazon Marketplace seller, which made $31.5 million in revenue in 2014 and $70 million by 2015. Inc. Magazine: Early on, the guys decided that it would be easiest to offer whatever their suppliers had in stock. They built each online listing, and had a developer code a […]