Tag Archives: Blue Apron

With Growing Active Subscribers By 55.6% YoY, Can HelloFresh Win The Meal-Kit Race?

Rocket Internet released today numbers for the first nine months of 2016 for ‘selected companies’ in its portfolio (PDF): HelloFresh grew 121% from 9m 2015 to 9m 2016. It is remarkable that HelloFresh, one of the largest companies in Rocket’s portfolio and candidate for an IPO, still grows faster, in relative as in absolute terms, […]

FreshDirect and the Most Well-Funded Online Food Delivery Companies Worldwide

The VC analytics firm CB Insights looked at investments in the online food market: We define grocery delivery startups as those delivering uncooked groceries, including meal kits. We define meal delivery startups as startups delivering cooked meals to consumers from restaurants or from their own centralized kitchens (e.g. Munchery). […] For the first time in […]

Blue Apron

Meal-Kits: No Repeat Customers? Food Delivery Revolution Postponed!

Fast Company reporting on a study on the burgeoning meal-kit industry: The research firm 1010data analyzed consumer-spending data that represents millions of consumers, revealing a significant retention problem for the major meal-kit delivery services—which ship recipes with pre-portioned ingredients to customers on a weekly basis. After the second week, only about 50% of customers stick with […]