Tag Archives: Boohoo

The Smart Ways in Which Boohoo is Tackling The Huge US Market

Digiday/Glossy on how Boohoo is tackling the US market: To break in, the company built a strategy based on temporary, experiential retail spaces, strong social media marketing and notable acquisitions of Nasty Gal and PrettyLittleThing — two companies already established with Boohoo’s core demographic of college-aged consumers. Wether or not the Nasty Gal acquisition will […]

Boohoo Uses Instagram Celebs to Grow Revenues by 51% in 2016

Online fashion discounter, and stock market star, Boohoo increased revenues in 2016/17 from £195 million to £295 million (+51%) Boohoo used amongst other things Instagram to boost reach and thus distribution. The Guardian: Neil Catto, Boohoo’s chief financial officer, said the company’s success with mostly millennial customers had been driven by its focus on encouraging […]

Stock Market Star Boohoo Is Expanding With Acquisitions of PrettyLittleThing & Nasty Gal

The UK based online fashion retailer Boohoo had a spectacular year at the stock market with the company’s valuation increasing by 265% in 2016. Boohoo had revenues of £185 million in 2015/16 (+40%). For the current fiscal year, Boohoo is estimating growth of 38% to 42%. (see also this company update from September 2016 (PDF)) […]