Tag Archives: Brandless

And Just Like That, Brandless’ Unique Selling Point Evaporates

Brandless, the new direct-to-consumer play gunning for fast-moving consumer goods that raisd $50 million in VC, is advertising a simple way of shopping for those goods online: One price ($3) for every product. This, in theory should reduce the mental overhead in shopping, in addition to doing aways with brands in favor for private labels. […]

Why Did Investors Put $50 Mio. In Direct-to-Consumer FMCG Startup Brandless?

Why Did Investors Put $50 Mio. in Direct-to-consumer Fmcg Startup Brandless? Here comes the next direct-to-consumer brand startup. This time it‘s about FMCGs. Brandless is a mixed bag. The US startup raised $50 million over three rounds before launching. TechCrunch on Brandless: Brandless, the brainchild of serial entrepreneurs Tina Sharkey and Ido Leffler, hopes to […]