Tag Archives: Diageo

Diageo and the Winner-Takes-All Aspect for Brands in Voice Commerce

Voice interactions, and with them a meaningful percentage of ‚conversational commerce‘, are going to differ from other means of discovery by one main aspect: The algorithmic answers to the users‘ questions won‘t be lists of options but, in most cases, be one result. One result. That means one spot. Either you‘re in, or you‘re out. […]