Tag Archives: Fleek

Why Zalando Changed Course and Is Going From Multi-app to Single-app on Mobile

With Zalando Build, Zalando is working on building services right into the main app in a platform fashion. When we broke the news about Zalando Build, we asked ourselves what this new strategy means for Zalando’s mobile app strategy: All this, of course, raises serious questions about the future of Zalando’s other stand-alone apps, most importantly […]

Zalando Vizions

How Zalando Is Transforming Its Main App Into a True Platform With “Zalando Build”

At Vizions, Zalando’s conference on the topic of platforms (see photo above), we talked with Marc Lamik, Head of Product for Innovation & Partnerships at Zalando, about Zalando’s next platform initiative. This week, Zalando is unveiling the company’s next platform move; and this one’s going right into the heart of the business. (Mobile order share […]

How Amazon’s New Human Curation In “Interesting Finds” Compares to Zalando’s Fleek

With the recent redesign of “Interesting Finds”, Amazon is taking a cue from Pinterest and, maybe, from Zalando’s Fleek. “Interesting Finds” started as “Amazon Stream”, a visual feed. It was renamed to “Intersting Finds” early this year and gained a heart as the save function. Now “Interesting Finds” got curated categories. TechCrunch: Tucked away inside […]

How Zalando Uses Mobile Notifications

Over the course of 2016 I followed Zalando’s mobile apps closely and took screenshots of the mobile notifications I got from Zalando’s mobile apps – from Zalando’s main app to Zipkart, MOVMNT and, most interesting of all, Fleek-. Why this is important: With a mobile traffic share of 67% and mobile order share of >50%, […]

Amaze

Zalando Discontinues Recently Aquired Amaze and Makes the App a Part of Fleek

In May, Zalando bought the shopping app Amaze. Zalando was the shop backend for the blogger/influencer created content on Amaze. Amaze was the only app on Zalando’s new platform that did not come from Zalando itself. Surprisingly, the young startup didn’t stay independent of Zalando for even a whole year. Now, Amaze is getting integrated […]

Fleek 2.0 start page updates

Fleek 2.0 and The Potential and Challenges of Social Shopping

Fleek 2.0 (app store) brings with it a significant update to the user interface. Taking yet again a clue from Spotify and the successs of its “Discover Weekly” playlists, the feed (the start page of Fleek, sort of) has been replaced with “Updates”: 20 entries consisting of social media updates from brands the user follows, […]

Zalando Media Solutions

Fleek and Zalando Media Solutions Could Together Form Zalando’s One-Stop-Shop for Brands

UK’s Retail Gazette interviewed Jérôme Cochet, Zalando’s senior vice president of advertising and sales, on Zalando’s Media Solutions, the company’s advertising product: However, late 2015 saw the etailer branch out to advertising, launching its own in-house data-driven platform that aims to connect fashion and retail brands to consumers. (…) Cochet: One of our newly launched […]

A collection on Fleek

How Zalando is Building its Social Commerce App Fleek

Carsten Ernst, product manager / product specialist for Fleek at Zalando, writes at the Zalando tech blog about how they are building Fleek. Zalando has yet to offically announce and publicly talk about Fleek. So as odd as it may be, but besides the change notes in the app store and the capital markets day […]

Zalando Signals Coming Marketing Spending Increase, Most Likely to Push Fleek & Movmnt

Bloomberg reporting on Zalando’s plans for the immediate future: Zalando SE, the German online apparel retailer, signaled it may accelerate spending on marketing and technology in coming months, putting profit targets under pressure. (…) Margins have narrowed and capital spending this year will increase to 200 million euros ($226 million), or about 5 percent of […]

Fleek

Fleek Gains Zalando Login and ‘Prime Time Notifications’

The Zalando login saga more and more seems to be a useful tool to use for looking inside the evolving platform strategy of Zalando when it comes to the user-facing aspects. With version 1.1 Zalando’s mobile marketplace app Fleek fixed the most glaring omission: Users can now log in using their Zalando credentials (via), which […]