Tag Archives: Google Flights

Before the Storm: Priceline Group Spent $3.5 Billion on PPC in 2016

Google ads still seem to work really well. But inexpensive at this scale they are not. Tnooz: No wonder travel companies find it hard to compete with the Priceline Group – the company splashed out a record $3.5 billion on marketing last year. Google was most likely the primary recipient of the company’s eyewatering ad spend, […]

Google Flights Searches Going Through the Roof

Skift: With travel advertising revenue that’s already twice the size of Expedia’s, Google, of course, won’t share any market share or revenue data about Google Flights or Hotel Ads. There are many reasons for Google’s reticence, including that this is just Google being Google and the fact that the company doesn’t want to alienate its largest online travel […]