Tag Archives: HelloFresh

Attention, Blue Apron & HelloFresh: Amazon is Getting Into Meal-Kits

It was only a matter of time. The Sunday Times has found a trademark registration from Amazon that tells it all: The internet retailer has registered a trademark in the US for a new service called “We do the prep. You be the chef”. It will cover “prepared food kits . . . ready for […]

What Blue Apron’s S-1 Numbers Don’t Want to Tell Us

Blue Apron’s S-1 numbers are interesting in so far as they quite clearly don’t tell the whole story, and raise the question as to why. Bloomberg: Meal-kit delivery company Blue Apron Holdings Inc. is hoping it can stand out to public investors in an increasingly crowded marketplace for on-demand food. The company filed for an initial public […]

Trouble for Rocket Internet Doesn’t Stop, Kinnevik Sells Half Its Shares. What Now?

The trouble for Rocket Internet just doesn’t stop. Kinnevik, formerly the main investor in Rocket Internet, sold half of its shares yesterday: Kinnevik AB today announced that Kinnevik Internet Lux S.à r.l. (“Kinnevik”) has completed the placement of approximately 10.9 million shares (the “Placing Shares”) in Rocket Internet SE (the “Company”) to institutional investors by […]

Blue Apron and HelloFresh Are at Subscale to Expensive, See Cooling Growth

The meal-kit model holds a lot of potential. But none of the companies in the space has yet delivered a convincing plan to get from subscale to scale. The Information (paywall): Blue Apron and HelloFresh, the two biggest startups that ship recipes and ingredients to customers, saw a sharp slowdown in growth in the second […]

With Growing Active Subscribers By 55.6% YoY, Can HelloFresh Win The Meal-Kit Race?

Rocket Internet released today numbers for the first nine months of 2016 for ‘selected companies’ in its portfolio (PDF): HelloFresh grew 121% from 9m 2015 to 9m 2016. It is remarkable that HelloFresh, one of the largest companies in Rocket’s portfolio and candidate for an IPO, still grows faster, in relative as in absolute terms, […]

Blue Apron

Meal-Kits: No Repeat Customers? Food Delivery Revolution Postponed!

Fast Company reporting on a study on the burgeoning meal-kit industry: The research firm 1010data analyzed consumer-spending data that represents millions of consumers, revealing a significant retention problem for the major meal-kit delivery services—which ship recipes with pre-portioned ingredients to customers on a weekly basis. After the second week, only about 50% of customers stick with […]


HelloFresh vs. Amazon Fresh

HelloFresh is starting to work with local retailers for subscription-free meal kits (for trying out the service) and a local pick-up option: Roots will offer individual meal kits — i.e., an obligation-free way to use HelloFresh whenever you want it — as well as an in-store pick-up option for HelloFresh subscribers. According to a release, Roots […]