Tag Archives: Instagram

What Brands and Retailers Advise on How to Work With Instagram Celebrities

Recently, we have been talking about how Boohoo is working with Instagram celebrities to break into the US market and how Outdoor Voices and Glossier are using social media to build their businesses. So, what are some of the experiences of people working with social media ‘influencers’? Here’s Digiday reporting from its own Glossy Summit, […]

How Zalando Tries To Make Instagram Images Shoppable (And Mainly Fails)

The emphasis here is on ‘tries’. Let’s have a look at what challenge Zalando, which just reported spectacular numbers, is facing as explained by Marcel Daake, a mobile product manager at Zalando, on their tech blog: It became clear that our users love Instagram because it’s personal, populated with high-quality images, and puts fashion items […]