Tag Archives: Mack Weldon

Direct-to-Customer: What Mack Weldon, the Next Brand Superstar, Is Focussing On

There is a handful of strategies to pursue in a world dominated by platforms. Digital brands going directly to customers (and thus having to build a direct relationship with them) is one of those. After headlines from Dollar Shave Club (now at Unilever) and Bonobos (now at Walmart), Casper will be going public soon. (Let‘s […]