Tag Archives: Zalando Media Solutions

Collabary: Zalando Turns its Connections With Influencers Into a Platform for Brands

Zalando launches Collabary in Beta. As part of Zalando’s Media Solutions (“We connect brands to consumers”), Collabary is meant to bring content creators (‘influencers’) and brands together. We put you in control of your campaign’s performance, with data that really means something to you all stored in one place. We’re home to many of the […]

Zalando Media Solutions

Fleek and Zalando Media Solutions Could Together Form Zalando’s One-Stop-Shop for Brands

UK’s Retail Gazette interviewed Jérôme Cochet, Zalando’s senior vice president of advertising and sales, on Zalando’s Media Solutions, the company’s advertising product: However, late 2015 saw the etailer branch out to advertising, launching its own in-house data-driven platform that aims to connect fashion and retail brands to consumers. (…) Cochet: One of our newly launched […]

Zalando Media Solutions & the Diversification of Revenues at Big Online Retailers

Jérôme Cochet, Senior Vice President Sales at Zalando, talked with German marketing magazine Horizont about Zalando’s Media Solutions. (Here’s a Google-translated version) Ecommerce News published an English summary: Zalando has quietly tested brand advertising at its own platform during the past few months. With a group of several brands, it ran 30 advertising campaigns from […]